Brand Toolkit

Grown outdoors and performing indoors

Centuries of furnishing our lives with wool can't be wrong. The International Wool Textile Organisation has provided a ready reference for wool's science backed performance...

Brand Toolkit

We're making it easier to use wool

Helping to navigate the innovation ecosystem. There are so many people out there who are passionate about innovating with wool. Unfortunately, we have heard repeatedly...

Brand Toolkit

Er, something's wrong with this picture

Andy Caughey considers the wool in schools debate. When New Zealand wool, produced in New Zealand’s extensive farming system to the highest international standards of...