Want to know more about that wool lipstick, puffer jacket or wool tote bag? Have a wander through our ever-growing reservoir of useful information.


Industry Updates

Wool Impact solves problems with wool.

Wool Impact is an all-encompassing advocacy and resource hub for inspiration and information about the best natural fibre in the world. We're setting out to...


Brand Toolkit

Grown outdoors and performing indoors

Centuries of furnishing our lives with wool can't be wrong. The International Wool Textile Organisation has provided a ready reference for wool's science backed performance...


Industry Updates

Wool Impact News

Wool Impact News is your monthly source of industry updates, innovation, and news. Stay informed on the latest in the strong wool industry, from breakthroughs...


Industry Updates

Quality shearing and wool handling critical to high quality wool

Acting on an industry wake-up call - "clip preparation has deteriorated to an extent that could hinder demand". - Nigel Hales, President, WoolWorks. Quality shearing...


Industry Updates

Brand power is increasing demand for wool

Kiwi demand will double in the next 2 years.  New Zealand’s strong wool market, both export and domestic, has been declining for the past forty...


Industry Updates

We're making it easier to use wool

Helping to navigate the innovation ecosystem.  There are so many people out there who are passionate about innovating with wool. Unfortunately, we have heard repeatedly...


Industry Updates

Kiwi farmers need science led methane review

As Wool Impact advances the measurement of "wool's impact" we are keeping pace with the conversations across New Zealand's primary sector. B+LNZ, Dairy NZ and...


Industry Updates

Stuart Heal appointed Chair of Wool Impact

"Wool has a strong future; I'm looking forward to helping shape that future in a way that sees wool's contributions to the wellbeing of people and our environment valued by...


Industry Updates

Wool's Impact Industry Explainer

Wool Impact is advancing sector knowledge and evidence in the area of environmental impact to help brands grow demand and value for New Zealand strong...


Industry Updates

Choose wool

A science based compilation by AgResearch   Wool has a lot to offer compared to man-made fibres. Here you will find the supporting evidence on...


Brand Toolkit

Er, something's wrong with this picture

Andy Caughey considers the wool in schools debate.  When New Zealand wool, produced in New Zealand’s extensive farming system to the highest international standards of...


Industry Updates

What we're all about

Building demand and value for New Zealand strong wool. Wool Impact is an all-encompassing advocacy and resource hub for inspiration and information about the best...


Industry Updates

Wise about wool

Reinvigorating the strong wool industry through material innovation.  Wisewool is changing the way people think about wool and the wool value chain. To the team...


Innovations

Wool, but not as we know it

Pure New Zealand wool in new, groundbreaking forms.  Wool Source’s world-leading technology deconstructs strong wool fibre into groundbreaking new forms that retain wool’s performance benefits...


Innovations

Taking carbon for the team

Woolworks reducing carbon emissions for the eco-focused customer – and the planet.


Brand Toolkit

Our wool rules

How New Zealand farmers lead 
the world in continually improving ethical animal welfare.


Innovations

Apply liberally and often

Karen Murrell creates lipstick harnessing ground-breaking keratin-infused technology.


Latest News

It’s in the bag

Honest Wolf knows the importance of knowing where your wool comes from.  Thanks to its impeccable eco-credentials and the recent rise in conscious consumerism, wool...