Industry Updates
Kiwi wool products taking flight.
This is your handy reference on the trade policy environment for wool exports. Local brands are telling us more wool is being manufactured into products...
Industry Updates
Wool Impact solves problems with wool.
Wool Impact is an all-encompassing advocacy and resource hub for inspiration and information about the best natural fibre in the world. We're setting out to...
Brand Toolkit
Grown outdoors and performing indoors
Centuries of furnishing our lives with wool can't be wrong. The International Wool Textile Organisation has provided a ready reference for wool's science backed performance...
Industry Updates
Wool Impact News
Wool Impact News is your monthly source of industry updates, innovation, and news. Stay informed on the latest in the strong wool industry, from breakthroughs...
Industry Updates
Quality shearing and wool handling critical to high quality wool
Acting on an industry wake-up call - "clip preparation has deteriorated to an extent that could hinder demand". - Nigel Hales, President, WoolWorks. Quality shearing...
Industry Updates
Brand power is increasing demand for wool
Kiwi demand will double in the next 2 years. New Zealand’s strong wool market, both export and domestic, has been declining for the past forty...
Industry Updates
We're making it easier to use wool
Helping to navigate the innovation ecosystem. There are so many people out there who are passionate about innovating with wool. Unfortunately, we have heard repeatedly...
Industry Updates
Kiwi farmers need science led methane review
As Wool Impact advances the measurement of "wool's impact" we are keeping pace with the conversations across New Zealand's primary sector. B+LNZ, Dairy NZ and...
Industry Updates
Stuart Heal appointed Chair of Wool Impact
"Wool has a strong future; I'm looking forward to helping shape that future in a way that sees wool's contributions to the wellbeing of people and our environment valued by...
Industry Updates
Wool's Impact: Carbon footprint
Wool Impact is advancing sector knowledge and evidence in the area of environmental impact to help brands grow demand and value for New Zealand strong...
Industry Updates
Choose wool
A science based compilation by AgResearch Wool has a lot to offer compared to man-made fibres. Here you will find the supporting evidence on...
Brand Toolkit
Er, something's wrong with this picture
Andy Caughey considers the wool in schools debate. When New Zealand wool, produced in New Zealand’s extensive farming system to the highest international standards of...
Industry Updates
What we're all about
Building demand and value for New Zealand strong wool. Wool Impact is an all-encompassing advocacy and resource hub for inspiration and information about the best...
Industry Updates
Wise about wool
Reinvigorating the strong wool industry through material innovation. Wisewool is changing the way people think about wool and the wool value chain. To the team...
Innovations
Wool, but not as we know it
Pure New Zealand wool in new, groundbreaking forms. Wool Source’s world-leading technology deconstructs strong wool fibre into groundbreaking new forms that retain wool’s performance benefits...
Innovations
Taking carbon for the team
Woolworks reducing carbon emissions for the eco-focused customer – and the planet.
Brand Toolkit
Our wool rules
How New Zealand farmers lead the world in continually improving ethical wool production.
Innovations
Apply liberally and often
Karen Murrell creates lipstick harnessing ground-breaking keratin-infused technology.
Latest News
It’s in the bag
Honest Wolf knows the importance of knowing where your wool comes from. Thanks to its impeccable eco-credentials and the recent rise in conscious consumerism, wool...