We solve problems with wool, for you, your brand, and your business. If you’re looking to get amongst the best natural fibre in the world, we’ll show you the way.

Wool Impact solves problems with wool.

Wool Impact is an all-encompassing advocacy and resource hub for inspiration and information about the best natural fibre in the world. We're setting out to...

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FEATURE

Apply liberally and often

Karen Murrell creates lipstick harnessing ground-breaking keratin-infused technology.

Industry Updates

Kiwi wool products taking flight.

This is your handy reference on the trade policy environment for wool exports. Local brands are telling us more wool is being manufactured into products...

Brand Toolkit

Grown outdoors and performing indoors

Centuries of furnishing our lives with wool can't be wrong. The International Wool Textile Organisation has provided a ready reference for wool's science backed performance...

Industry Updates

Wool Impact News

Wool Impact News is your monthly source of industry updates, innovation, and news. Stay informed on the latest in the strong wool industry, from breakthroughs...

Industry Updates

Quality shearing and wool handling critical to high quality wool

Acting on an industry wake-up call - "clip preparation has deteriorated to an extent that could hinder demand". - Nigel Hales, President, WoolWorks. Quality shearing...

Industry Updates

Brand power is increasing demand for wool

Kiwi demand will double in the next 2 years. New Zealand’s strong wool market, both export and domestic, has been declining for the past forty...