Brand Toolkit
Grown outdoors and performing indoors
Centuries of furnishing our lives with wool can't be wrong. The International Wool Textile Organisation has provided a ready reference for wool's science backed performance...
Industry Updates
Wool Impact News
Wool Impact News is your monthly source of industry updates, innovation, and news. Stay informed on the latest in the strong wool industry, from breakthroughs...
Industry Updates
Quality shearing and wool handling critical to high quality wool
Acting on an industry wake-up call - "clip preparation has deteriorated to an extent that could hinder demand". - Nigel Hales, President, WoolWorks. Quality shearing...
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Industry Updates
Brand power is increasing demand for wool
Kiwi demand will double in the next 2 years. New Zealand’s strong wool market, both export and domestic, has been declining for the past forty...
Industry Updates
We're making it easier to use wool
Helping to navigate the innovation ecosystem. There are so many people out there who are passionate about innovating with wool. Unfortunately, we have heard repeatedly...