Brand power is increasing demand for wool
Kiwi demand will double in the next 2 years. New Zealand’s strong wool market, both export and domestic, has been declining for the past forty...
We're making it easier to use wool
Helping to navigate the innovation ecosystem. There are so many people out there who are passionate about innovating with wool. Unfortunately, we have heard repeatedly...
Wise about wool
Reinvigorating the strong wool industry through material innovation. Wisewool is changing the way people think about wool and the wool value chain. To the team...
Wool, but not as we know it
Pure New Zealand wool in new, groundbreaking forms. Wool Source’s world-leading technology deconstructs strong wool fibre into groundbreaking new forms that retain wool’s performance benefits...
Taking carbon for the team
Woolworks reducing carbon emissions for the eco-focused customer – and the planet.
Our wool rules
How New Zealand farmers lead the world in continually improving ethical animal welfare.
Apply liberally and often
Karen Murrell creates lipstick harnessing ground-breaking keratin-infused technology.