Resources
Marketing 101
Making it easier for brands to use wool. This guide directs you to free resources (guides, tools, templates, articles) that will help you to understand...
Helping brands through their sustainability journey.
To affect demand and value we need to support the brands that are currently using wool, that are innovating with wool or could make the...
Driving collaboration and innovation: Insights from our first non-woven workshop.
A group of highly engaged non-woven manufacturing brands coalesced in Christchurch at the end of July to explore opportunities for collaboration in manufacturing, human resources,...
Wool Exporting 101
Wool fibre and wool products are subject to a range of requirements that differ based on the level of processing that has occurred, the type...
New Zealand wool export data 2025
Wool exports - opportunities to add value New Zealand wool is mainly exported as fibre, with around 80% of what we produce being sent overseas...
New Zealand Farm Assurance Programme - your mark of absolute care.
New Zealand Farm Assurance Programme - your mark of absolute care. Wool is a great choice for brands seeking a naturally renewable, high performing material...
Trade policy environment for wool exports.
This is your handy reference on the trade policy environment for wool exports. Local brands are telling us more wool is being manufactured into products...
Grown outdoors and performing indoors
Centuries of furnishing our lives with wool can't be wrong. The International Wool Textile Organisation has provided a ready reference for wool's science backed performance...
Quality shearing and wool handling critical to high quality wool
Acting on an industry wake-up call - "clip preparation has deteriorated to an extent that could hinder demand" - Nigel Hales, President, WoolWorks. Quality shearing...
Wool Impact Navigator - making it easier to use wool
Helping to navigate the innovation ecosystem. There are so many people out there who are passionate about innovating with wool. Unfortunately, we have heard repeatedly...