Our wool rules
Wool is a great choice for brands seeking a naturally renewable, high performing material for their products. As we see demand and innovations with wool grow, there is a need for assurance of the way that wool is produced and traceability back to farm so that brands can provide their customers and stakeholders with certainty of responsible sourcing practices.
In Aotearoa New Zealand we have one of the world’s first national assurance programmes wool, the New Zealand Farm Assurance Programme (NZFAP). NZFAP is a voluntary nation-wide farm assurance programme. It demonstrates an authentic and independently verified best practice animal raising and production assurance standard to our international customers.
Wool produced and independently certified under this standard provides assurance that the animal health and welfare, biosecurity, origin and traceability are amongst the world’s best. It provides a brand confidence that their reputation is protected, quality is maintained through traceability, and that the attributes of the programme can be promoted to their customers.
For growers, NZFAP provides confidence that their reputation is safeguarded, quality of care is maintained through the value chain, and they can promote their responsible wool with pride.