Marketing 101

Making it easier for brands to use wool.

This guide directs you to free resources (guides, tools, templates, articles) that will help you to understand and refine your marketing goals, prioritise your marketing activities, identify what you can do cost effectively, and understand the technical or expert marketing help you most need to invest in.

Wool Impact has an engaged group of growing brands and innovators who enjoy collective learning and sharing the opportunities and frustrations experienced in the life of a small business. These brands offer us feedback on tools that would be useful. “Go-to” marketing know-how was one of these areas. Download the Marketing 101 pdf guide here.