Wool Impact’s Impact Report 2025
Wool Impact exists to grow demand and value for New Zealand strong wool. So wool growers can continue to invest in the sustainability of their land, the welfare of their animals, and the vibrancy of their communities.
We are pleased to report on the positive progress made over the past three years.
Aotearoa New Zealand is home to over 8,000 wool growers, producing more than two-thirds of the world’s quality strong wool. This wool is a key ingredient in premium carpets, textiles, insulation, tennis balls, acoustics, and personal care products.
Our market insights tell us there is a valuable future for wool. Investment in market development, brand-grower connectivity, innovation, validation of benefits, and foundational services for the sector is paying off. Wool is shifting from a poorly priced commodity toward a valuable material sought after by global brands and specifiers.
We are grateful for the support of our funding partners; the Government, through MPI’s Sustainable Food and Fibre Futures Fund, WoolWorks, ANZCO, Silver Fern Farms, AFFCO, Ovation and Alliance. These entities recognised that fundamental change was needed to reverse the decades-long decline of New Zealand’s strong wool sector.
This report presents our progress to woolgrowers, provides a view to what’s next, recognises the wool brands that transform wool into products that enhance our lives, and the growers that produce this remarkable natural fibre. Click here to read Wool Impact’s Impact Report 2025.